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Lately sales or e-mails are shipped? Direct Mail is still a very powerful marketing method - up to five times as effective as e-mail marketing and sales letters one of your best direct mail tools. Before you see how effective sales letters are, you have to write. How to write a sales letter that your readers Wow, and convince you to buy your product or service.
See the pattern sales letter to customers of the Fictional GreenClean company at the end of this article to exactly exactly how this template is working and then with their own profit sale.
Before we reach the example, let's look at how you can write a letter. To make the procedure easy to remember, remember the acronym "Hoppp".
The headline of the sales letter must draw attention to the attention of the reader. His job is to learn more (and actually read the rest). The secret? Make sure the headline makes a certain promise that relates to the needs or interests of your perspectives. For example, if you offer domestic cleaning services, do not use a heading, e.g. B. "same cleaning services?" In your letter. Instead, use something like, "your whole house is sparkling clean - we do it for you, so you do not have to!"
Since the headline is so important, brainstorming several and select the best. Place the headline in front of the salutation in your letter.
We are now in the body of the sales letter. You must tell your potential customers what they offer first. The trick is that you have to bring you to wish your product or service. So like a potential customer or a customer, if you write this section of your letter and answer the question "What is for me?" In other words, what are the customer benefit for this purchase?For example, "For less than $ 150, you can make your entire home clean and sparkle without bearing the unpleasant stank of chemical cleaning agent." There is a clear customer benefit.
Do not be afraid to extend to the advantages of your product or service. People who are interested will read the details. Use that ballpoints or arrows optionally use to read your sales letter easier.
And remember that the letter does not have to be limited to a single page. You can send a watching letter when you want. It depends only on your destination market and your product or product. If this is your first, it is probably best on the shorter side.
Another thing you need to do in the body of sales letter is sure your readers will be satisfied with your purchase. Testimonials (satisfaction statements from previous customers) are an excellent way to do this. Or offer your reader a "fail-safe", z. B. a money back guarantee or a free test offer.
The most important thing you need to do in the body of your sales letter, of course, convinces the reader to trade to trade . First, be sure you get out right and say what you want to do the reader of your letter to do if you call them or come to your store. Second, make it easy for you to act. Set a deadline for the course of your offer, throw a free gift, or if it is appropriate, make a moral plea.
You have asked your reader once. And they hope they think about it. Add a S.S. For their sales letter to illuminate a fire under their client and act now. Use a carrot, z. B. the litter in an additional bonus ("if you act now, you also get ....") or a stick, z. B.To the customer whose quantities is limited, or prices take only a certain period of time (setting a date).
Using the HOPPP outline, you can ensure that you write a sales letter that convinces your potential customers to buy your product or service. Before sending your letter, make sure you are ready to maximize answers you receive.
GreenClean gets your house sparkling clean and helps the environment (** ** your business logo here **
555 Weston Way
For up to $ 150 dollars, you can make your entire home clean and sparkle without bearing the unpleasant odor of chemical cleaning agents. We take care of the environment and use only state-of-the-art green cleaning methods to ensure that you and yours Family no harmful or all-rounder cleaning agents are exposed. You will love what we do because:
Satisfaction is guaranteed. If you are not satisfied with the service, we promise to do it right. As one of our customers says, "GreenClean is a top-notch cleaning job for a reasonable price."
Another of our customers says, "I can not believe that they are so clean and sparkle without the use of toxic chemical cleaners!"
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